KW Cleaning appointed ICAAL in Southampton as their digital partner having engaged a critical thinker to rationalise its offering, focus and growth plan. The new website is simple and explains the KW offering honestly and simplistically. Karen Wescott explains, ‘Our plans going forward are to concentrate on what we do best and do more of it, while reliably and consistently attaining the high standards our clients expect. Our audience is clear to us; we care for premium quality apartment blocks across two counties. Our immediate customers are both the appointed property manager and the resident Board of Directors of the Residential Management Companies themselves, who act on behalf of the residents, but we also have a huge duty of care to the residents, be they owner-occupiers or tenants. We think our site sets this out fairly simply and our news items will address all those everyday tasks we undertake that might help our audiences appreciate that we really care!